April 2008: Raising Prices to Entice Buyers wait, what? (Awesome plan, Escala!)Developer Lexas Cos. said this week that on June 5 it will raise the asking prices 3 to 7 percent for about 70 unsold units that have been on the market since last spring.Another 22 units that will be released for sale May 1 also will have higher price tags.Lexas principals John Midby and Eric Midby said prices are going up partly to send a message to prospective buyers: If they re waiting to buy until prices drop, ...
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