Coming off of a terrible August for health care reform, one thing is clear: the effort needs to be re-branded. Recently, Washington's savvy Democratic House Speaker Frank Chopp shared some advice with Crosscut on the subject of branding liberal initiatives, including the importance of dumping alphabet soup and finding works that resonate with Mom and apple pie. An example: Forget SCHIP and call it Apple Health for Kids.Breaking down the behavior of the American people can be helpful in explaini...
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